What are Adaptive Value Streams?

Background

Every company delivers value to its customers through its products or services. In large organizations, value-bringing solutions often come from a combination of different products, with each initiative needing a unique set of changes across those products. The real value is in how these changes combine for each initiative, meaning every initiative effectively has its own unique value stream. This is particularly relevant in today's digital landscape, where customer journeys are complex and often span multiple touchpoints and systems.